Stepping into an unbuilt apartment has always demanded blind faith, a decision made based on glossy, static renderings and polished sales pitches. REALS, a breakthrough technology from Israeli prop-tech pioneer  Simplex 3D, is redefining that experience. It immerses prospective buyers into a photorealistic, data-rich digital twin of a property set within its fully contextualized real-world urban environment. This transformation from guesswork to granular certainty is a fundamental turning point in the pre-construction sales industry.

More than just a unit: A lifestyle visualized in 3D

While most VR tools stop at interiors, REALS delivers the full picture, placing buyers at the center of an immersive, data-enriched urban environment. By combining ultra-high-resolution (3cm-per-pixel) city modeling with cinematic, gaming-engine rendering, it situates properties within a living ecosystem of neighboring buildings, roads, transit lines, parks, schools, and even future zoning overlays.

This technology has already demonstrated its scalability in Simplex 3D’s recent New York platform. It enables buyers to visualize how sunlight and shade move throughout the day, and to anticipate how street activity or rising towers might impact their views, privacy, and quality of life.

Feature-Rich Virtual Sales Reels

REALS replaces static brochures with dynamic, branded experiences tailored in real-time. With just a few clicks, sales teams can generate customized reels that are instantly shareable via a link or QR code, showcasing interior renderings, sun-path simulations, amenities like rooftop lounges or pools, and nearby lifestyle destinations.  These reels can be personalized based on buyer preferences and meeting notes while offering deep insights into client engagement, including the time spent, units viewed, key features clicked, and the number of shares.

This analytics-driven approach transforms the sales process, giving developers real-time visibility into what captures or loses buyer interest. By combining project-wide performance metrics with individual behavioral data, REALS offers enhanced prioritization, faster lead qualification, and smarter allocation of marketing resources.

Under the Hood: A Platform Built for Scale

The journey begins with Simplex 3D’s centralized three-step workflow:

• Onboarding involves configuring the project, including brand assets, property renderings, amenity highlights, and buyer preferences.
• The project then unfolds in a unified workspace where high-res exterior visuals meet configurable storyboards.
• Finally, communication and tracking go live. Buyers receive the link, and sellers track dashboards at the unit and portfolio level.

REALS represents the next evolution of Simplex 3D, a company that, since 2013, has developed one of the world’s highest-resolution large-scale 3D city models used today by various real estate and public-sector organizations across Israel, Europe, and the United States.

Proof in the Pipeline

Already in early adoption, the technology is being deployed across major developments in Israel by the Tidhar Group, Donitz-Elad, and Acro Real Estate. Israeli media have praised REALS for helping buyers detect planning pitfalls, such as obstructed views, excessive shading, or future development projects, saving them from potential losses worth hundreds of thousands of shekels.

In North America, the Simplex 3D–First American partnership introduced a New York Metro model, enabling shadow analysis, window view checks, and real estate analytics—now accessible to NYC developers, planners, and title professionals.

Reducing Risk, Accelerating Decisions

According to a 2024 C2024 Clever Real Estate survey, 82% of homebuyers report at least one regret about their purchase, driven largely by unmet expectations.

At its core, REALS bridges the trust gap inherent in “apartments on paper.” By providing buyers with authentic views, planning projections, transit accessibility, school proximity, and environmental insights ahead of purchase, developers reduce post-sale disappointment and mitigate legal exposure. Buyers gain confidence before signing, while sellers benefit from a shorter, more efficient decision cycle .

Fortune Business Insights reports that the global 3D rendering and visualization software market size was valued at $2.69 billion in 2023 and is projected to reach nearly $9.6 billion by 2030, growing at a CAGR of 19.9%. That momentum favors platforms like REALS, offering not just virtual tours but interactive decision dashboards.

A New Reality for Developers and Buyers

REALS reimagines how properties are sold and redefines how buyers and sellers connect. For developers and sales teams, it delivers a powerful competitive edge: a branded, data-rich storytelling platform that accelerates sales cycles, enhances buyer qualification, and unlocks deep insights into the drivers behind purchase decisions. Its analytics uncover which features resonate most, which units attract the highest engagement, and how effectively each team member interacts with prospects.

For buyers, REALS offers clarity where it matters most. Gone are the days of relying on static renderings or vague promises. Instead, buyers experience the property and its context as if it already exists.

REALS fuels smarter decision-making and transforms abstract possibilities into tangible experiences. At a time when both sides demand more transparency, speed, and value, REALS provides a digital bridge between vision and reality, elevating the entire pre-construction journey. This is the future of property sales.